Felix Lenhard · Graz, Austria
Felix Lenhard
I take products from idea to market.
I'm Felix Lenhard, an engineer and builder from Graz, Austria. Industrial automation, corporate innovation, startups, my own products and three books. For more than 20 years the work has been the same: find what matters, cut what doesn't, and get it to the people who need it.
350+
Automation systems
12
Physical products
30+
Digital products
50+
Countries
50+
Startups
3
Bestsellers
Automation systems at Lenze · Products at Vulpine Creations, 2020–2024 · Startups at Startup Burgenland · Books published 2026
Track record · 2003 – today
Engineering
2003 – 05
ams
Application engineer
Embedded software for MP3 phones and players
2006 – 09
Lenze
Application engineer
350+ automation systems for voestalpine, Magna, ZF, Porsche
2010 – 14
Benninghoven, Wirtgen Group
Sales management
Co-built the Kalsdorf branch: 10-person team for sales, after-sales service and plant erection
Innovation
2015 – 18
RHI Magnesita
Innovation Manager
Global Stage-Gate process, adopted on three continents
2018 – 21
360 Innovation Lab
Managing Director
EUR 4M budget, Graz, Warsaw, San Francisco, five ventures
Ventures
2020 – 24
Vulpine Creations
Founder
12 physical and 30+ digital products; product business sold in 2024
2021 –
Startup Burgenland
Programme Manager
Co-built; 50+ startups in six rounds
2026
Three books
Author
All three Amazon bestsellers
Milestone · 2021 – today
Startup Burgenland
After 360 Innovation Lab, I designed and co-built Startup Burgenland as Programme Manager, with responsibility for its content. The first cohort started within three months. According to the Austrian Startup Monitor 2025, Burgenland has Austria's highest share of profitable startups.
60.9%
share of profitable startups in Burgenland, highest in Austria (national 45%)
#1
Founding Impact of all nine Austrian states
69%
first paying customer outside family and friends before the programme ended
88
startups in Burgenland
+125% since 2021
50+
supported in six programme rounds
129
jobs
€8.5M
revenue
€15M+
invested
Austrian Startup Monitor 2025 · Wirtschaftsagentur Burgenland · AplusB member since 2022
“Felix doesn’t just push ideas—he builds them into programs that move the organization forward.”
Thomas Jakowiak · Executive VP Integration and Project Management, RHI Magnesita
Products · 2020 – 2024
12 physical and 30+ digital products for professional performers, built with Adam Wilber at Vulpine Creations. The physical products were prototyped, tested in front of paying audiences and manufactured by our own company.
50+ countries|4.9-star average|Business sold 2024
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In development
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Get the build notesStatus · in development
Books · 2026
Subtract to Ship: MDR
5.0 stars · 8 ratings · Amazon.de
“I haven’t seen another MDR book written this directly for startup founders.”
“The ‘do less at the first CE mark’ idea really stuck with me.”
“Practical, direct, and refreshingly free of legal jargon.”
Late to the Table
4.9 stars · 36 ratings · Amazon.com
“A page turner is so rare in the magic craft genre of books and Felix has nailed it here.”
“This is not a book about magic, although that is the framework this story is built upon.”
“…a thoughtful exploration of learning, mastery, and the courage to start something new later in life.”
Back at the Table
5.0 stars · 17 ratings · Amazon.com
“I’ve never read a magic book that has re-framed my way of thinking in business, or life in general.”
“Even if you have no interest in magic, there are plenty of ideas here that apply to presenters, speakers, entrepreneurs…”
“This book is a great contribution to our art!”
In progress: Subtract to Ship, the method in four volumes. Close to finished.
Keynotes
- Length
- 30 – 60 min
- Topics
- Six
- Language
- English, German
Talks for conferences and company events, each built on something I shipped.
Ask for a dateWorkshops
- Length
- ½ – 3 days
- Group
- 8 – 60 people
- Setting
- On site or hybrid
A day with your team on a problem you have now, and a method it can repeat.
Send the briefAudit
- Length
- Two weeks
- For
- Leadership teams
- First call
- Free
A written list of what to stop, keep and finish, ranked by what it frees up.
Ask about an auditVoices
“Felix is a rare kind of innovator—someone who doesn’t just shape ideas but ensures they deliver tangible results.”
“He was one of the few who could connect visionary product ideas with concrete next steps.”
“Felix is one of those rare professionals who not only sees the strategic vision—but actually delivers on it.”
“……I was impressed by how quickly he grasps complex contexts and turns them into viable innovation strategies.”
“…helped prepare and successfully close our investment round, and guided our market expansion into Germany and Switzerland.”
“He knows how to bring teams together, stay focused, and turn plans into results.”
77 recommendations on LinkedIn.
RHI Magnesita · voestalpine · Böhler · Magna · ZF · Porsche · Lenze · Wirtgen Group · Wirtschaftsagentur Burgenland · FH CAMPUS 02
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